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Kalli Purie: A story can be told only if one lives somebody else’s truth

Kalli Purie: A story can be told only if one lives somebody else’s truth

first_imgKalli Purie, Group Editorial Director (Broadcast and New Media) of the India Today Group, is the central force behind bringing together the best of conventional journalism and new media under one roof.Kalli Purie’s keen sense of news and a deep understanding of consumer trends have helped India Today get off to a successful start in the new media landscape.In an age of information overload, Kalli Purie knows it is not the quantity but the quality of news that matters. “It is about knowing what is important and what is just crowding your brain’s inbox,” she says.It is this vision that has driven India Today and helped it maintain the gold standard of journalism. Be it on stands, on air or online, India Today Group believes in presenting news in a de-cluttered manner that is insightful yet easy to digest.Pure, simple and unadulterated news told with conviction is what Kalli Purie believes in.Kalli Purie says that stories are best told when those telling it live it and not just repeat what they hear. “One can only tell a story if one truly lives somebody else’s truth,” Kalli Purie says.In her current role, Kalli Purie is steering the editorial of AajTak and India Today TV besides two other news channels. She is also the brain behind all the prestigious India Today events.Not one to rest on her laurels, Kalli Purie is now aggressively spearheading the rollout of the next set of digital innovations for India Today.advertisementUnder her leadership, the Group’s digital platforms have constantly raised the bar of journalism and stayed ahead of the competition.Hindi news channel Aaj Tak’s digital avatar AajTak.in is the number one Hindi news website as per the ComScore data for March 2017 with 4.1 million unique visitors.”We at AajTak have always known the value of speed and the burning urge to be the first to know. We have done it in TV with first usage of new technology, and we are doing it on the web. Getting credible news from a trusted source fast on the web is the need of the hour. We shine in that genre,” says Kalli Purie.AajTak.in and IndiaToday.in are known for providing unmatched user experience, exclusive and breaking news on politics, sports and global events.Kalli Purie’s zeal and passion for news have made her a force to reckon with. She is often featured in the list of most influential women in media in the country. She was named the fifth most powerful woman in a list of 50 most influential women in media, marketing and advertising at the sixth edition of Impact magazine’s prestigious awards in March 2017.Focus on technology is Kalli Purie’s mantra for success. “I think the big idea is that as TV screens get bigger, the content on television needs to behave more like the internet of 2000, which is where you crammed everything into one screen. As the internet screen gets smaller, you need to make it look more like the TV of 2000 with dramatic visuals, bold headlines,” she says.A graduate from Oxford University, UK in Politics, Philosophy and Economics, Kalli Purie is a well-received speaker at international (FIPP, GEN) and national media (AIM, E4M, FRAMES) industry events.Also read: Kalli Purie at India Today Woman Summit 2017: Women are genetically designed to do moreIndia Today’s Kalli Purie awarded FICCI Young Woman Achiever for excellence in mediaMen can never be like women: Kalli Purielast_img read more